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Expertise

Inbound and Outbound Marketing, two different customer acquisition strategies.

Generate twice as many leads or sales through different and complementary interactions.

Inbound Marketing

The art of attracting customers

Inbound Marketing relies on content marketing (articles, blogs, customer reviews, etc.) and techniques such as natural (or paid) SEO to naturally attract customers in return.

Reputation and trust

Positive reviews, quality articles, communication on social networks... all these elements give a positive and reassuring image of your company.

Longer ROI

This strategy requires more preparation, and results will be visible months (or even years) later. But once implemented, customers will come naturally and effortlessly.
Outbound Marketing

The art of reaching out to customers

Outbound marketing is outgoing marketing. Through targeted and well-crafted communication, you reach out to customers. The most widely used channel is email, due to its favorable ROI.

Speed of implementation

An outbound strategy can be implemented quickly. An email campaign generates leads in just a few hours or days.

Faster ROI

Email marketing provides a faster ROI than organic SEO, for example. ROI typically ranges from one week to one month.

How will combining two different outbound and inbound strategies improve your performance?

Outbound Marketing

Any sales strategy generally begins with outbound marketing, due to the immediacy of its feedback. Outbound marketing combines techniques for identifying the best products (and packaging), but also for identifying customer needs. This will allow the company to better define its product, pricing, and communication. Furthermore, outbound marketing remains essential today for generating leads and sales in many sectors of activity.

Inbound Marketing

The main advantage of inbound marketing is its ability to avoid irritating the audience with overly intrusive advertising. Thanks to interesting, high-quality content that meets consumer needs, inbound marketing allows you to capture the attention of new consumers. This boosts your brand image tenfold. The company also subtly demonstrates how it can meet consumer expectations by providing relevant information without ever forcing the prospect’s hand.

In conclusion, these two strategies each have their advantages and disadvantages. The first can be implemented at any time, while the second works over the long term, particularly with natural referencing. One complements the other.